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Lessons from Fredrick Douglasss Life
Presentation Fredrick Douglass brought into the world a few times somewhere in the range of 1815 and 1820 in Tuckahoe in Talbot district, Ma...
Tuesday, August 25, 2020
Lessons from Fredrick Douglasss Life
Presentation Fredrick Douglass brought into the world a few times somewhere in the range of 1815 and 1820 in Tuckahoe in Talbot district, Maryland, experienced numerous long stretches of subjection his adolescence into adulthood in Maryland in South America before his departure toward the North in 1938.Advertising We will compose a custom exposition test on Lessons from Fredrick Douglassââ¬â¢s Life explicitly for you for just $16.05 $11/page Learn More He was isolated from his mom while still one year old and never knew precisely who his dad was. As he grew up, he came to accept that the expansion in number of approaching slaves into the south would one day make a conclusion to subjection in the substance. The intensity of the individuals would one day overpower that of the bosses. Exercises gained from Douglassââ¬â¢s story Douglass accepted that the significance of the ace couldn't be moved to the slaves (Douglass 3). Being a slave was at that point terrible enough and a human rights infringement and accordingly solidarity among the individuals would be simply the main conceivable method of recovering from subjugation. Individuals should discover the need to meet up because of the shared difficulties that they frequently experience because of their condition as slaves. Dark or white, individuals should cooperate without considering the race simply like it used to be at first at Mr. Gardnerââ¬â¢ transport fabricating firm (Douglass 10). Fredrick Douglass saw numerous horrendous occasions and wrongdoings against humankind while still a slave in Maryland. Individuals were whipped till blood poured from their bodies and homestead supervisors just as other white people carried out the absolute most terrible homicide yet such wrongdoings were considered as should be expected in the network. The equity framework ought to secure everybody whether slave or ace or whether dark or white. The equity framework should treat individuals specifically and ought to shi eld individuals from violations against humankind. Rewarding individuals specifically expands the degree of unspeakable atrocity particularly by the individuals who have a high ground in the equity framework. Watson Esquire couldn't organization a capture warrant on the white woodworkers who beat Douglass up nearly obliterating his eyeballs since he needed to discover white observers to the case (Douglass 10).Advertising Looking for paper on history? We should check whether we can support you! Get your first paper with 15% OFF Learn More Douglass account instructs about self-assurance and fortitude. In spite of the enduring he experienced under various slave drivers remembering for Coveyââ¬â¢s hand, he didn't lose trust. He was resolved to get away from whether it implied losing his life. It is this assurance that would assist slaves with beating the ceaseless servitude. Individuals ought to be prepared to lose their lives so as to end subjugation. Individuals ought to be prepare d to meet the most noticeably terrible in endeavors to accomplish regard from slave drivers. Opportunity isn't handily accomplished; individuals need to battle for it. It takes the fortitude and strength of the two people to stand up to the slave drivers at whatever point they feel abused. As indicated by Douglass (10) his intensity to battle with Mr. Pass on spared him from visit whippings. He accepted that he would prefer to be murdered than to stay a slave in hands of the slave drivers. Douglass came to discover that instruction or having the option to peruse and compose is the way to defeating bondage. Instruction could help illuminate the individuals and extend their comprehension of contemporary issues, for example, their human rights. As indicated by Douglass (6) the best way to challenge the intensity of slave drivers over their subjects is through instruction. Douglass says that Mr. Auld, a slave driver, accepted that an informed slave was unmanageable (Douglass 6). This su bsequently implies slaves or those under the abuse of rulers and fascism initiative need to battle to accomplish training regardless of the expense. Douglass (10) says that slaves who went to his Sabbath school were probably going to be given thirty-nine lashes a short time later. Training would engage the individuals to battle for their privileges and conquer any type of subjection (Douglass 7). As per Douglass (7) slaveholders and despots utilizes the subjects absence of training to quiet them down in mental obscurity and in this manner consistently keep them faithful to their masters.Advertising We will compose a custom exposition test on Lessons from Fredrick Douglassââ¬â¢s Life explicitly for you for just $16.05 $11/page Learn More Education would empower captives to pick up the intensity of truth encompassing servitude over the soul of slave drivers. Through instruction, slaves would be sufficiently striking to reprimand bondage and battle for their human rights. Training w ould assist them with offering their perspectives to similar enemy of slave campaigners like the abolitionists gathering and help battle subjugation both in the North and South of America. It is simpler to convey and work together in battling for their human rights. As indicated by Douglassââ¬â¢s account any slave who has procured some training should impart it to others to illuminate more individuals in the general public. Douglass likewise accepts that the Christmas occasions stood to slaves were unscrupulous and an unspeakable atrocity. Slaveholders would consistently fool them into getting alcoholic the entire bubbly season so that before the finish of the period they have not done anything for their lives. They ensure that the beverage shields the slaves from thinking about the maltreatment that they get during their slave life. End It is critical to edify slaves both from the north and south to assist them with accomplishing their opportunity. Slaves both highly contrasting and whether from the north or south should cooperate to make up for themselves from bondage. Works Cited Douglass, Fredrick. Account of the life of Fredrick Douglass, an American slave. Berkeley Digital Library SunSITE 14 May, 1997. 11 May, 2011 http://www.lib.berkeley.edu/ This article on Lessons from Fredrick Douglassââ¬â¢s Life was composed and put together by client Krystal S. to help you with your own examinations. You are allowed to utilize it for exploration and reference purposes so as to compose your own paper; nonetheless, you should refer to it in like manner. You can give your paper here.
Saturday, August 22, 2020
Contract Law Assignment Essay Example | Topics and Well Written Essays - 1250 words
Agreement Law Assignment - Essay Example The above components from are clarified beneath. Offer and Acceptance. At the point when one gathering proposes something to another, he is said to make an offer. In the event that the gathering consents to the proposition with no adjustment in it, he is considered to have made the acknowledgment of that offer. Subsequently, when the offer is acknowledged in an identical representation condition, an agreement is said to have been framed dependent upon different conditions. This identical representation rule is important to guarantee that there is an agreement of the topic among the gatherings i.e meeting of the psyches between them. As it were, the acceptor has seen unmistakably what the offeror has implied. This is a target test in English law to decide presence of an agreement. An offer is constantly mistaken for a challenge to treat. Ads and shows in shops are the models. They are not offers however greeting to treat. An acknowledgment must be inadequate and relate to what the off eror implies to pass on. A certified acknowledgment turns into an offer and it is for the first offeree to acknowledge or not, any adjustment in the condition. In the event that the certified acknowledgment is acknowledged, the first offeror turns into the offeree and the certified acceptor turns into the offeror. ... Also, not at the hour of receipt of the letter by the offeror. In the event that the letter is tended to mistakenly or posted inappropriately, postal standard won't have any significant bearing. Agreements can likewise be finished up by fax and the Internet (Salzedo, Brunner and Ottley 2004). In Hyde v Wrench (1840) it was concluded that a counter offer added up to dismissal of the first offer and hence, resulting acknowledgment of the first offer didn't tie the offeree. For this situation, the offended party made a counter proposal of ? 950 against the proposal of ? 1,000 by the litigant to sell his homestead. On refusal of the counter offer, the offended party acknowledged the first proposal of ? 1,000 which the respondent didn't consent to. In this manner, the offended party brought a suit for explicit execution. It relies upon the wording of the offer and answer by the offeree. Now and again the offeree may imply to make some enquiry regarding the offer made including some counte r cost when time breaking point to acknowledge the offer has not finished (Oughton and Davis, 2000). In such cases, it can't be taken as counter-offer or dismissal of the proposal as held in Stevenson, Jacques and Co v McLean (1880). In Carlil v Carbolic Smoke Ball Co (1893), the litigants publicized contribution a prize to any individual who contracted flu notwithstanding utilizing their smoke ball intended to fix the malady. It was held that the ad was an open offer or one-sided to the entire world and consequently, any one depending on the offer, purchased the item was qualified for the prize if the item guarantee fizzled. The defendantââ¬â¢s dispute that it was a minor greeting to treat was dismissed. Nonetheless, in Pharmaceutical Society of Great Britain v Boots Cash Chemists (Southern) Ltd (1953), it was
Tuesday, August 11, 2020
Distance Makes the Heart Grow Fonder
Distance Makes the Heart Grow Fonder So my best friend went abroad this semester, and to say that I am lost is an understatement. Being in a fraternity, Im surrounded by dudes all the time, and thatss great because I usually hangout with guys, but my friend abroad just happened to be that female friend that understands every single thing about me. She knows my insecurities, my strengths, what makes me happy, what makes me sad, and she knows how to FIX it all. Thats the thingâ"shes a huge rock in my life. You come to college, and you meet amazing people, and you are with them every single day, so when she left to go to Vienna, Austria I was excited for her, but I was also scared of what a semester without her would look like. It sounds really selfish, doesnt it? The truth is, it really is. Shes doing so many amazing things, and I have to say, Im pretty jealous. She has been there almost two months now and she has already travelled to Prague, Brussels, and Dublin. She will also be going to other countries in the next month or so. She is really living out her dreams right now. The University of Illinois has so many study abroad options and the Vienna, Austria program is definitely one of the most popular. My best friend has met so many other University of Illinois students while she has been studying in Austria, and they all travel to different countries together. Our university may hold 40,000 students, but theres never a stranger here at the University of Illinois. Even abroad, we are still a family. My biggest advice to anyone that plans to study abroad is DO IT! I have not personally experienced any study abroad programs as of yet, but I have been living vicariously through my best friend, and I think she would agree that studying abroad is the opportunity of a lifetime. Your friends will understand and eventually be happy for you, I promise. After all, distance makes the heart grow fonder! More questions about study abroad options? Leave a comment in the box below and one of the bloggers will get back to you as soon as we can! Alec Class of 2019 I'm double majoring in Economics and Political Science in the College of Liberal Arts and Sciences. I'm from a small town across the river from St. Louis called Waterloo, Illinois.
Saturday, May 23, 2020
The Effects Of Ambient Air Quality For Environmental...
Problem 1: Ans: In the article, the author described mainly two challenges to the process. ââ¬Å"One challenge will be to routinely share data for these types of analyses at fine geographic and temporal scales without disclosing confidential information. Another challenge will be to develop C-R estimates which take into account time, space, or other relevant effect modifiers.â⬠(Talbot etc. 2009) Though developing C-R estimates using proper modeling methods are very important and will directly provide initiatively studying results, in my opinion, challenges regarding data collection and routinely share are the most important. To measure the public health impacts of ambient air quality for environmental public health tracking, both consistent accurate data and measure approaches are required. Though EPA has developed statistical based ambient air estimates (using HB model) for use in EPHT, the correct modeling and representative results are all based on accuracy data collection. From my personal experience as a biostatistician, if the collected data are not representative or inaccuracy, however well the measuring methods are, researchers will never get the real truth. Thus challenges regarding data collection and routinely share are the most important. They are the foundation of the whole study. Overcoming these challenges are more than necessary. More in detail, as described in the article the data collection and routinely share challenges are important and mainly from twoShow MoreRelatedThe Importance Of Environmental Monitoring Data With Health Data As Part Of Environmental Public Health Tracking Essay1 708 Words à |à 7 PagesFinal Evaluation Course: A505 Name: Wenfang Li Date: 10/18/2015 Problem 1: Ans: This article discusses the progress of efforts to link environmental monitoring data with health data as part of Environmental Public Health Tracking (EPHT) programs. This program is to obtain nationally consistent data and indicators that can be used for guiding intervention and prevention strategies. Though this is an exciting program and may provide intuitive reports for policy makers and researchers, there are difficultiesRead MoreEnvironmental Monitoring Data With Health Data1076 Words à |à 5 PagesProblem1 Ans: This article discusses the progress of efforts to link environmental monitoring data with health data as part of Environmental Public Health Tracking (EPHT) programs. This program is to obtain nationally consistent data and indicators that can be used for guiding intervention and prevention strategies. Though this is an exciting program and may provide intuitive reports for policy makers and researchers, there are difficulties and challenges that may high affect the program progressRead MoreAir pollution: A significant cause of morbidity and mortality especially in many large cities of the developing world.5088 Words à |à 21 Pagesï » ¿ESSAY TOPIC: Air pollution: A significant cause of morbidity and mortality especially in many large cities of the developing world. ABSTRACT Ambient and indoor air pollutants have been a major source of concern all over the world, especially in major cities of developing countries due to increasing need for transportation, industrial development and fuels for household uses by an increasing population of dwellers. 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(ECPC) JANUARY, 2013 1.0 EXECUTIVE SUMMARY As globalization continues and the earthââ¬â¢s natural processes transform local problems into international issuesRead MoreFeasibility Study on Setting Up an Environmental Laboratory9668 Words à |à 39 PagesFEASIBILITY STUDY FOR THE ESTABLISHMENT OF STOOK ENVIRONMENTAL SERVICES COMPANY BY KAYODE, STEPHEN OLUWATOBI 166277 A SEMINAR SUBMITTED TO THE DEPARTMENT OF CHEMISTRY, UNIVERSITY OF IBADAN, IBADAN IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF MASTER OF SCIENCE (ENVIRONMENTAL CHEMISTRY AND POLLUTION CONTROL) M.Sc. (ECPC) JANUARY, 2013 1.0 EXECUTIVE SUMMARY As globalization continues and the earthââ¬â¢s natural processes transform local problems into international issues, few societiesRead MoreApple Products - Essay3653 Words à |à 15 Pages| |Mac mini |iPod classic |iPhone 3GS |iPad | |MacBook |iPod nano |iPhone 3G | | |MacBook Air |iPod shuffle |iPhone (Original) | | |MacBook Pro |Apple TV | | | |iMac Read MorePlastic Bag16617 Words à |à 67 PagesManagement Act of 2000. Section 2. Declaration of Policies - It is hereby declared the policy of the State to adopt a systematic, comprehensive and ecological solid waste management program which shall: (a) Ensure the protection of the public health and environment; (b) Utilize environmentally-sound methods that maximize the utilization of valuable resources and encourage resource conservation and recovery; (c) Set guidelines and targets for solid waste avoidance and volume reductionRead MoreMedical Distress Alert System Using Rfid Technology Essay10169 Words à |à 41 Pages2015 CHAPTER ONE INTRODUCTION: 1.0 BACKGROUND OF THE STUDY The rate of Mortality in the health care sector is most times caused by delayed response to patients in the various wards of a medical centre of which an increase in the number of nurses to patientsââ¬â¢ ratio will only have a minor effect to cushion this. therefore, a distress alert system goes a long way in dealing with such occurrence in the health sector thereby decreasing the rate of mortality which in turn gives a level of assurance to
Tuesday, May 12, 2020
Wild Life Protection Act of India - 2566 Words
INDIAN WILD LIFE PROTECTION ACT BY CAPT TANMOY ROY 127 ETF INTRODUCTION 1 Wildlife includes all non-domesticated plants, animals, and other organisms. Domesticating wild plant and animal species for human benefit has occurred many times all over the planet, and has a major impact on the environment, both positive and negative. Wildlife can be found in all ecosystems, Deserts, rain forests, plains, and other areas including the most developed urban sites all have distinct forms of wildlife. While the term in popular culture usually refers to animals that are untouched by human factors, most scientists agree that wildlife around the world is impacted by human activities. AIM 2 High light the salient feature of wild life of India andâ⬠¦show more contentâ⬠¦It extends to the whole of India, except the State of Jammu and Kashmir which has its own wildlife act. It has six schedules which give varying degrees of protection, with absolute protection being provided under Schedule I and part II of schedule II with the highest penalties prescribed for offences under these schedules and Species listed in the Sch. IV are also protected but the penalties are much lower, with the enforcement authorities having the power to compound offences (as in they impose fines on the offenders). For offences relating to wild animals (or their parts and products) included in schedule-I or part II of Schedule- II and those relating to hunting or altering the boundaries of a sanctuary or national park the punishment and penalty have been enhanced, the minimum imprisonment prescribed is three years which may extend to seven years, with a minimum fine of Rs. 10,000/-. For a su bsequent offence of this nature, the term of imprisonment shall not be less than three years but may extend to seven years with a minimum fine of Rs. 25,000. Also a new section (51 - A) has been inserted in the Act, making certain conditions applicable while granting bail. ââ¬ËWhen any person accused of the commission of any offence relating to Schedule I or Part II of Schedule II or offences relating to hunting inside the boundaries of National Park or Wildlife Sanctuary or altering the boundaries of such parks and sanctuaries, is arrested under theShow MoreRelatedRole Of Judiciary : Court s Guidelines1488 Words à |à 6 Pagesin 1972, India has been an active participant in every such conference and has passed numerous environmental laws relating to environmental protection. International environmental law has deep foundations in these laws and India has not only ratified many UN conventions, but the judiciary has actively implemented them on its own accord in the many landmar k judgement, as far back as the 1980. India also has a burgeoning NGO community which is deeply resourceful and committed to making India an environmentallyRead MoreWildlife Conservation in India1394 Words à |à 6 Pages1. Meaning Of Wildlife Wildlife includes all non-domesticated plants, animals and other organisms. Domesticating wild plant and animal species for human benefit has occurred many times all over the planet, and has a major impact on the environment, both positive and negative. Wildlife can be found in all ecosystems. Deserts, rain forests, plains, and other areas including the most developed urban sites, all have distinct forms of wildlife. While the term in popular culture usually refers to animalsRead MoreThe Tiger : A Predator Of The Biological Family Of Cats1288 Words à |à 6 Pages according to Alexander, number of tigers ââ¬Å"dispersed among Asia s 13 tiger countriesâ⬠is considered to be ââ¬Å"at fewer than 4,000 animalsâ⬠or even hundreds less than that (ââ¬Å"A Cry for the Tigerâ⬠, 2011). In the past century, the tiger was put under protection by legal documents of many countries. Tigers are also brought in the Red List of the International Union for Conservation of Nature as E ndangered species (Chundawat et al., ââ¬Å"Panthera tigrisâ⬠, 2014). Bans on the hunting on tigers worldwide is implementedRead MoreArticle 226 And The High Courts1480 Words à |à 6 Pagesthat environment ecology, wildlife are saved, preserved and protected. Every day hundreds of thousands of industries are functioning without pollution control procudures. Lakhs of Indians work in mines and do hazardous work without proper safety protection. Each day lakhs of litres of harmful raw discharged effluents are dumped into our rivers and lakhs of tons of hazardous waste is simply dumped on the Earth. The environment around us, as a result become so degraded, that instead of nurturing usRead MoreHistorical Injustice Against Indigenous People And Forest Dwellers Of Indi Success Or Failure6577 Words à |à 27 Pagesindigenous people and forest dwellers of India: Success or Failure Research Scholar Ph.D. Supervisor Amisha Jain Dr Rama Sharma Noida International University HOD, The School of Legal Studies ajain@lawyer.com Research, Noida International University Abstract The preamble of The Scheduled Tribes and Other Traditional Forest Dwellers (Recognition of Forest Rights) Act, 2006 (hereinafter referred to as the Forest Rights Act or FRA) states that the Act was passed to undo the ââ¬Å"historicalRead MoreEconomics to Biodiversity989 Words à |à 4 Pagesi. Biodiversity First Even if many conservation organisations and many others have been engaged in the environmental protection, yet there is a divide about how people look at it and are ready to get engaged in such activities. Environmental education should -create awareness, -transmit information, -teach knowledge, -develop habits and skills, -promote values, and provide criteria and standards and present guidelines for problem solving and decision-making. This needs classroom as well fieldRead MoreThe Global Wild Tiger Population1788 Words à |à 8 Pages Let us go on a jungle walk. The word ââ¬Å"tigerâ⬠from Latin word tigris meaning a spotted tigerhound of Actaeon. â⬠¢The global wild tiger population is estimated at anywhere between 3,062 and 3,948 individuals. â⬠¢The World Wide Fund for Nature estimates the tiger population at 3,200. Why are tigers getting extinct? â⬠¢Poachers are continuing to kill the worlds remaining Tigers. â⬠¢New demand across Southeast Asia for the skins, teeth and claws of tigers, particularly the Sumatran tiger. â⬠¢Tiger partsRead MoreThe Year Of The Flood1677 Words à |à 7 PagesIn Margaret Atwoodââ¬â¢s novel The Year of the Flood, several saints are mentioned during Adam Ones speech for Pollination Day namely Saint Suryamani Bhagat of India, among so many others, because of her contributions to forest preservation (Atwood 276). Atwood may have chosen to incorporate Bhagat, an environmental activist, as a saint in her novel considering that The Gardeners had devoted this festival to the mysteries of plant reproduction, especially that of those wondrous trees, the angiospermsRead MoreThe Action of Tiger Conservation3537 Words à |à 15 PagesOver the past 100 years, tiger numbers have declined by 95 percent which leave only 3,200 and three sub-species have become extinct ââ¬â with a fourth not seen in the wild for over 25 years (World Wild Fund for Nature [WWF] International, 2008). Since it is estimated that wild tiger number halved to 3,200, we can stop this decline if we act together now. In the countries where tiger population is facing extinction, government, conservation groups, and corporation have stepped many efforts to recover theRead MoreEssay on Life of Pi (Unabridged) by Yann Martel1322 Words à |à 6 Pages The son of a zookeeper, Pi Patel has an encyclopedic knowledge of animal behavior and a fervent love of stories. When Pi is sixteen, his family emigrates from India to North America aboard a Japanese cargo ship, along with their zoo animals bound for new homes. The ship sinks. Pi finds himself alone in a lifeboat, his only companions a hyena, an orangutan, a wounded zebra, and Richard Parker, a 450-pound Bengal tiger. Soon the tiger has dispatched all but Pi, whose fear, knowledge, and cunning allow
Wednesday, May 6, 2020
Functions of Mass Communication Free Essays
Wright (1960) characterizes seven functions of mass communication that offer insight into its role in our lives. * Surveillance. The first function of mass communication is to serve as the eyes and ears for those of us seeking information about our world. We will write a custom essay sample on Functions of Mass Communication or any similar topic only for you Order Now When we want to find out the latest news about whatââ¬â¢s happening, we can turn on the television, surf the internet, or read a newspaper or magazine. We rely on mass communication for news and information about our daily lives such as the weather, stock reports, or the start time for a game. What was one of the first things you did after you heard about the terrorist attack on the World Trade Center? More than likely, you were glued to the Internet or your television waiting for details about the disaster. In fact, your authorsââ¬â¢ campus closed down to allow people to stay at home to collect information and be with loved ones, even though our campus is located on the other side of the country. * Correlation. Correlation addresses how the media present facts that we use to move through the world. The information we get through mass communication is not objective and without bias. The grandmother of a friend of your authors stated that the information she heard on the radio, ââ¬Å"had to be trueâ⬠because it was on the radio. This statement begs the question, how credible are the media? Can we consume media without questioning motive and agenda? Someone selects, arranges, interprets, edits, and critiques the information we see. A friend of your authorsââ¬â¢ has a brother who edits for a major reality TV show. When asked if what we see if a fair representation of what really happens, the person who does the editing simply laughed and said ââ¬Å"no. â⬠* Sensationalization. There is an old saying in the news industry-ââ¬Å"if it bleeds, it leadsâ⬠that highlights the idea of sensationalization. Sensationalization is when the media puts forward the most sensational messages to titillate consumers. Elliot poses some interesting food for thought: ââ¬Å"Media managers think in terms of consumers rather than citizens. Good journalism sells, but unfortunately, bad journalism sells as well. And, bad journalism-stories that simply repeat government claims or that reinforce what the public wants to hear instead of offering independent reporting -is cheaper and easier to produceâ⬠(2004, . 35). * Entertainment. Mass media provide us with an escape from daily routines and problems by entertaining us (Zillmann Bryant, 1986, p. 303). Media like People Magazine and E-TV keep us up to date on the doings of our favorite celebrities. We watch sports on television, go to the movies, play video games, and listen to our ipods and radios. Most mass communication simultaneously entertains and informs. We often turn to media in our leisure time to provide an escape from our boredom and relief from the predictability of our everyday lives. We rely on media to take us places we could not afford to go or imagine, acquaint us with bits of culture, and make us laugh or cry. Entertainment can have the secondary effect of providing companionship and/or catharsis through the media we consume. * Transmission. Mass media is a vehicle to transmit cultural norms, values, rules, and habits. Consider how you learned about what is fashionable to wear or what music to listen to. Mass media plays a significant role in the socialization process. We look for role models to display appropriate cultural norms, but all too often, we do not recognize inappropriate or stereotypical behavior. We start shopping, dressing, smelling, walking, and talking like the person in the music video, commercial, or movies. Why would soft drink companies pay Christina Aguilera or Mariah Carey millions of dollars to sell their products? Have you ever bought a pair of shoes or changed your hairstyle because of something you encountered in the media? Obviously, culture, age, type of media, and other cultural variables factor into how mass communication influences how we learn and perceive our culture. * Mobilization. Mass communication functions to mobilize people during times of crisis (McQuail, 1994). Think back to 9/11. Regardless of your political preferences, we mourned as a nation and rallied around national pride and patriotism during this time of crisis. Using our earlier example, your authorsââ¬â¢ campus decided to suspend classes to allow the campus community time to mourn the loss of fellow citizens. With instant access to media and information, we can collectively witness the same events taking place in real time somewhere else, thus mobilizing a large population of people around a particular event. The rising popularity of political websites such as moveon. rg is another key example of the use of mass communication to mobilize people for political action. * Validation. Mass communication functions to validate the status and norms of particular individuals, movements, organizations, or products. The validation of particular people or groups serves to enforce social norms (Lazarsfeld Merton, 1971). If you think about most television dramas and sitcoms, who are the primary characters? What gender and ethnicity are the majority of the stars? What gender and ethnicity are those that play criminals or those considered abnormal? The media validates particular cultural norms while diminishing differences and variations from those norms. A great deal of criticism focuses on how certain groups are promoted, and others marginalized by how they are portrayed in mass media. Given the power of the various functions of mass communication, we need to be reflective about its presence in our lives (McLuhan Fiore, 1967). We will now turn our attention to the study of mass communication by looking at what mass communication scholars study, and how they study it. How to cite Functions of Mass Communication, Essay examples
Saturday, May 2, 2020
Marketing Principles Nike Brand
Question: Discuss about the Marketing Principlesfor Nike Brand. Answer: Analysis of Segmentation Variables For Nikes brand new product Air Zoom Yorker, the market segmentation can be analyzed as Geographic Variables For Air Zoom Yorker, Nikes segmented market is identified to be the Cricket loving youth of those territories, which prioritize Cricket as a national sport. Therefore, it is understandable that Nikes preference for geographic variables would be European, Australian and South-East Asian countries (Anttonen 2015). Though Nikes markets are mainly North America followed by China and Europe, for the new brand the focus is seemingly on the urban areas of the mentioned places where market densities are high. Behavioral Variable It has been identified that Nikes consideration for the behavioral variable in terms of segmentation is focused on the ways the products make each customer feel. Considering this particular habit of Nike, it can be said that for Air Zoom Yorker, the athlete nature and specifically preference for cricket of the customers would influence their buying behavior (Boone and Kurtz 2013). Psychographic Variable It has been understood that Nike concentrates on psychographic variable strongly as they prefer to target individuals according to their specific lifestyle as well as personalities. In case of Air Zoom Yorker, it is coherent that Nike would target individuals who have potential preference for Cricket as a sport. Most importantly, it seems that, the preference for sports apparel and shoes is not only related to those who plays it but also them who watch or simply talks about it (Burgelman 2015). Benefit and usage Rate Segmentation It has been found that for Air Zoom Yorker, Nikes usage-rate segmentation could be categorized into high-end and medium segments as understandably the new product is designed for high to medium usage by the professional athletes. On the other hand, in terms of benefit, for Air Zoom Yorker, it is understandable that Nikes segmented target market would give importance to the organizations trend of giving value for money and its unique and eye-catchy design. Analysis of the Targeting Strategy For Nikes new Air Zoom Yorker, the target marketing strategy would possibly be the concentrated targeting. It is understandable as per the fact that for the new product Air Zoom Yorker is capable of targeting only a specific target market which involves individuals who has preference for Cricket. According to the concept of concentrated or focus targeting, an organization serves only a particular segment and following that builds a single marketing mix. It has been identified that Nike has implemented their aggressive marketing plan for both infiltrating and targeting the specific segment for their concerned sports apparel. In this context, it is to mention that Nike has been showing impressive amount of success in maintaining their multi-segment targeting strategy (MoranSendra et al. 2015). Keeping in mind about this impression of Nike, it can be said that segment-targeting for Air Zoom Yorker could also fall under Nikes differentiated or multi-segment marketing strategy. However, i t should also be mentioned here that among Nikes three prime target markets, which are women, young athletes and runners, for Air Zoom Yorker the apt target market would be the young athletes or the Cricketers. In that case, Nikes sponsorship with several federations and local leagues will help them in having a satisfactory profit margin for Air Zoom Yorker (Andaleeb 2016). Analysis of Positioning Bases Prior to illustrate the positioning bases of Nike for its new product, it should be contemplated that the positioning strategy for Air Zoom Yorker is to provide perfect shoe to every serious athlete. More precisely, Nike positions itself for Air Zoom Yorker by presenting and designing it as a sleek, eye-catchy and high quality shoe for cricketers. Henceforth, the main positioning bases for the organization are By Product Attribute For Air Zoom Yorker, the organizations most significant positioning base is product attribute; it is because of the fact that the organization positions itself for the new product primarily through its lucrative design and vibrant colors (Anttonen 2015). By Product Class Nikes positioning statement seemingly relies on the product class as with the launch of Air Zoom Yorker, the organization desires to make a leadership position in the apparel market for Cricket. Against Competition It is understandable that the positioning statement for their new product, Nike attempts to compare and present itself superior than the existing competitors of Nike like Adidas, Li Ning, Reebok and Toys R Us. With a completely new product in the Nikes list is indicative of the organizations intention to stay one-step ahead of their archrivals (Brohi et al. 2016). By Product Value Considering the design and quality of Air Zoom Yorker, it is strongly understandable that the organizations brand positioning highly depends on their representation of the distinct value through the production of Air Zoom Yorker. References Andaleeb, S. S. 2016. Market Segmentation, Targeting, and Positioning. InStrategic Marketing Management in Asia: Case Studies and Lessons across Industries(pp. 179-207). Emerald Group Publishing Limited. Anttonen, S. 2015. Branding a Lifestyle: Case: Nike. Boone, L. E., and Kurtz, D. L. 2013.Contemporary marketing. Cengage learning. Brohi, H., Prithiani, J., Abbas, Z., Bhutto, A. H., and Chawla, S. K. 2016. Strategic Marketing Plan of Nike. Burgelman, R. A. 2015. Complex Strategic Integration at Nike: Strategy Process and Strategy-as-Practice Combined. MoranSendra, M., Nilmeier, T., Liem, T., and Perkowski, T. 2015. Nike Inc.
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